Snapchat for Real Estate Agents | 7 Tips on How to Use Snapchat for Your Real Estate Business
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Snapchat for Real Estate Agents | 7 Tips on How to Use Snapchat for Your Real Estate Business


Hello everyone, my name is Matt Leighton and
in this video, you’re going to learn how to best use snapchat in your real estate business.
We’re going to touch on 7 tips as well as 2 mistakes that real estate agents and businesses
in general are making on snapchat right now. I’m going to put my snapcode right up here
so if you’re not already following me, you can do so right now. This video is going to
consist of 3 parts. First, we’re going to briefly touch on why you should be using snapchat.
Then we’re going to dive into how to best use snapchat with 7 tips on how to best use
the platform as a real estate agent. And then we’re going to finish up with 2 mistakes
that agents and how to avoid these mistakes when using snapchat. Ready? Let’s begin. Why should you use snapchat? Well there’s
100 million reasons you should be using the platform. That’s how many people use snapchat
every single day. There’s over 10 billion daily video views on snapchat. Just think
about that for a second 10 billion. It doesn’t matter if you’re 20 years old or 70 years
old, snapchat is being consumed at an incredible rate. Now is the time to get in. Maybe your
clients aren’t on there now, but they will be eventually. And when they are, you’re
going to have this huge following, you’re going to know how to use the app the most
efficiently, and you’re going to be ahead of your competition if you can learn how to
master snapchat in its infancy. And snapchat has been around for a few years so I use the
term infancy loosely here. But I meet agents all the time, even in my
own office that say that stuff is not for me. Or I don’t ‘do’ social media. And
these agents are still posting their ads in the news paper and in the same magazine with
zero results for years. I’m excited to see what happens with those agents that don’t
want to move with the times. And that don’t want to adapt with changes in the market.
I’m excited, I want to be ahead of the game when it comes to the next platform because
I know what real estate agents were doing 10, even 5 years ago, may not be as effective
as something new today. The bottom line is that snapchat is growing and there are tangible
things that you can be doing in your business involving snapchat right now, that will help
you build your brand and close more deals in the future, so let’s start off with 7
tips on how to best use snapchat. Tip #1 — Tell an actual story. It’s called
Snapchat Story for a reason. If you take 1 snap of a house and post it as a story, and
that’s your only snap of the day, without any context…well there’s not much value
there. There’s not much to go off of. Create a story around what you’re doing that day.
Have a home inspection? Great give a tour of the house, follow the inspector around,
give some insight into any problems that arise. Don’t just post 1 picture of your lunch,
or 1 picture of your office, or of a house…1 picture or 1 video is OK if there’s text
to go along with it, if there’s content to go along with it.. Maybe at a closing and
your only snap is a snap of the happy new home owners and its obvious that that is what
you are conveying. That’s the exception, other than that, tell an actual story. Tip #2 — Alternate between pictures and
videos. Personally I prefer videos because I feel like I can convey a better message
over video compared to pictures. But sometimes pictures can do the trick. When posting a
snapchat story, I think that you should try to always keep the same medium, either pictures
or video, over the course of your snapchat story. Unless it’s the beginning or the
very end, I find stories that alternate between pictures and video every other snap a little
more difficult to follow and a little more chopped up. What I mean by alternating between
the two is try posting a story using all pictures. Then the next time you post all videos. Check
out how many views, you’re getting, gauge the reaction, and see which one works for
you. Tip #3 — Engage and Reply Back. Snapchat
is a two-way street. Imagine using Twitter and only posting your own tweets instead of
replying to others, asking questions, and messaging other users. You’re probably missing
out on a huge function of the platform right? Well the same goes for Snapchat. Ask opinionated
questions in your story. Tell your followers to screenshot which house they like better
when you’re out seeing properties. Better yet, watch other people’s stories and engage
with your followers either via Chat, or by sending them a Snap directly. It builds community,
you know you can make connections with other followers and other real estate agents, and
it’s going to be more likely that they will engage with your content as well. Don’t
just be a producer, be an engager as well. Tip #4 — Use Geofilters. On almost every
single one of my snaps, I have something other than the picture or the video. I have text,
or an emoji, or if there is a geofilter, I have a geofilter. What’s great about snapchat
is that you can connect with people all across the country, and across the world. And I think
by including that location anchor, so to speak, it adds another dimension and makes things
more interesting. I especially like doing this when I know I’ll be running around,
so I’m in the Northern Virginia area, so I’ll post a snap from Reston, then i’ll
be in Falls Church, then Alexandria, then maybe I’ll be in The District, before heading
home to Clarendon. It’s a lot more interesting and more engaging when people can see that
you are running around the city and that you might be in their part of town. And even mundane
tasks could be more interesting. So switch it up, make it interesting and use geofilters. Tip #5 — Create your own Geofilter. Ahh
you probably saw this coming. Creating your own personal geofilter is a lot easier and
cheaper than you might expect. Go to fiverr, get someone to create your image for $5 bucks,
then go to snapchat.com and upload your filter and pick the time and the place. Super easy.
I think the best times to use them are for open houses 1-4pm, for events, maybe you have
a client happy hour that you planned, maybe you’re taking your clients bowling, or maybe
to a ball game, or even use it for community events. Say the Taste of Arlington, or the
Taste of whatever city you are in. Or any sort of event where there’s a lot of people
in a small confined space. What’s going to end up happening is that people are going
to find out about the filter and use it and send it to their friends. The snap itself
might not be about the filter, it could be just like a puppy face sent from one person
to another, but the idea is that they are spreading your marketing for you. I’ve used
this for open houses and one of my filters got over 1,000 views. The goal is to build
up that brand because when other people start adding it to their story and all of their
followers see your filter and your message, that’s when things can really start to snowball. Quick note about this is I probably would
not have it running for more than a few hours, that’s why its important to keep it to a
defined event or open house or something like that. It can get pricy if you keep it going
for weeks on end, and I don’t think the engagement will be there unless the filter
is created around a certain activity. Tip #6 – Go to Neighborhood Hotspots. Be the
neighborhood insider. This is your city, your town. You are the expert. Show people the
coolest parks, bars, restaurants, and hiking trails in your area. Do a “Hidden New York
City” or “Hidden your town” where you go to a spot
that you don’t think many people know about.
Real estate is not always about houses and contingencies and inspections and addendums,
it’s about your neighborhood right? You’re in real estate in your specific city because
you love that city, now go show it off! Tip #7 – Promote Snapchat on other Mediums.
How to get snapchat followers is a question I get a lot, and since right now the Snapchat
platform itself doesn’t really have a good way at all to find users without knowing their
exact names, you have to use your other platforms. I found a lot of success growing my following
from my Twitter, my Instagram, and my Facebook page. Leverage these other social media platforms
to draw attention and followers to your Snapchat account. Those are the 7 tips I have for you to grow
your Snapchat following for your real estate business. Now I also have 2 mistakes that
people make when using snapchat for real estate. Mistake #1 — Not using enough discretion.
Not everything needs to be on snapchat. Some individuals that you’re going to be around
will not appreciate you having a video catalog of your time together. Here in Arlington,
I work with a lot of people looking at luxury condos and naturally these places are really
nice so I want to share them with you all on my snap story, but first I will ask the
client if it’s ok for me to take a few quick snaps. I usually don’t like snapping when
I’m with the client one-on-one unless it’s something really cool. So what I will often
times do is get there about 20 minutes early take a few snaps and then meet with the client.
I feel that it is much more respectful this way so you don’t have your phone out when
you are with your client. Other places to use discretion are – at the
closing table, these are lawyers and attorneys that you’re dealing with, be careful what
you are taking pictures of. And finally when you’re driving. Never snap and drive. If
you do you are a terrible human being, maybe that’s a little harsh, but you are being
extremely irresponsible and you are endangering yourself and those around you. Don’t do
it. Mistake #2 — Being too vanilla. Don’t
be boring. If all your snaps are you in the office talking about the trends in the real
estate market and market statistics, a lot of people are going to start to tune you out.
You don’t have to be like Johnny Real Estate Agent 24/7 every single day. Take a deep breath,
relax. At one of my first jobs out of college, a sales job, I thought I was a big businessman
and I tried to act all professional and upright and proper…after the first week my manager
came to me and said, ‘Matt I need you to do something for me. I need you to go home,
have a couple beers, relax and come back next week a little more loose.’ What was happening
was I thought in my mind that this is the image I needed to portray in order to be successful,
when in reality, I was hurting myself because it was so transparent that mr. serious all
the time was not me and people knew it wasn’t genuine. So on snapchat, just be yourself.
Don’t be Gary Vaynerchuk, don’t be DJ Khaled, be yourself, be John Smith realtor
from Kansas City. Show the real estate side but also have some fun, show your trips, show
your personality. People want to know that you’re an actual person. And I guarantee
you will get much better reactions and better engagements if
you are genuine to yourself rather than trying
to create an image of this guy or gal that just goes on and on about monotonous real
estate topics day in and day out. There you have it, 7 tips for real estate
agents or businesses in general to use when trying to grow their snapchat following, as
well as 2 mistakes people are making every single day. I hope you found this video helpful.
If it was you can hit that subscribe button so you get more content like this, if you’re
already subscribed, hit the thumbs up button so I know you liked it. I’ve put my snapcode
right here so you can follow me, and I will follow you back, so long as you’re not making
these mistakes. Okay thanks again for watching, until next time..create a productive day.
Take care.

About Gregory Ralls

Read All Posts By Gregory Ralls

6 thoughts on “Snapchat for Real Estate Agents | 7 Tips on How to Use Snapchat for Your Real Estate Business

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